will partin


my academic work has always informed – and been informed by – my work in the esports industry. from 2012 to 2014, i worked for goodgame agency, then a leading esports agency that owned and operated the premiere gaming brands evil geniuses and alliance. following our acquisition by twitch in 2014, i worked on gaming activations for brands like microsoft, activision-blizzard, and monster energy at conventions like pax east, pax west, and south by southwest.

from 2017 to 2018, i worked as a researcher for power play, a boutique consultancy founded by game industry veterans asi burak (ex-ceo, games for change) and itzik bin bassat (ex c-level, activision-blizzard). we primarily service non-endemic organizations interested in finding their place in esports. past clients include amc networks, events dc, madison square garden, tribeca enterprises, and the skolkovo institute of technology.

at present, i own and operate a freelance consultancy that continues to service non-endemic organizations with questions about esports. current clients include dave & buster’s and microsoft.

please note that, in order to preserve my neutrality and manage my academic responsibilities, i take clients on a case-by-case basis and work exclusively on a per-hour basis (i.e. no equity, revenue sharing, success fees, etc.).

if you’re curious about what questions i could answer for your business, feel free to email me at partin.william@gmail.com and we’ll see if we can learn together.